Sly Fox

This design assignment was the most difficult assignment as I had never used Illustrator before. It took a long time, but I learned a lot! I'm very experimental with projects. I find it keeps me open to ideas and not completely married to something that just won't work. I wanted to create a logo for a bookstore and I decided it would be called sly fox. Beyond that I was open to whatever it might look like. I googled a few pictures of foxes for inspiration. Next, I watched the tutorials in our lecture notes so I could have a better idea of what Illustrator really is. I had some understanding of the tools since they are similar to Photoshop, but didn't really know what the difference between the programs was. After I watched the tutorials, I image traced a picture of a fox. I didn't like the way it looked, so I (clumsily) drew my own using the pen tool and brush tool. It turned out okay, but it was too busy and it didn't look realistic. I decided to use the outline of the fox I had traced with the pen tool and make a silhouette instead. My silhouette looked boring, so I created a border using the rectangle shapes tool and the eraser tool. I turned the background black to give the logo an art deco feel. I decided my fox needed a tail, so I watched an Adobe tutorial on using the pen tool to create curves. I knew how to use it to create vector points, but I always got so annoyed with it that I never learned how to really draw anything other than basic shapes. Once I got the hang of it, I drew a simple tail and adjusted it so it was more in proportion to the rest of the fox. I added the sly fox bookstore in Josephine Slab because the font is simple, yet elegant.